Case study marketing research process

At the dawn of the digital age, a major international manufacturer of electronic systems and components assigned a team of engineers to develop digital games for the new electronic devices then emerging. There are two primary methodologies that can be used to answer any research question: A niche company specializing in childcare products and accessories tasked Decision Analyst with conducting multiphased research in order to gain a better understanding of the target market.

The need was to gain a fundamental understanding of the U. Realizing the great potential of this product, the manufacturer decided to develop a newer, more sophisticated and user-friendly version of their grooming product.

A multinational automotive manufacturer OEM with no previous experience in the U. Once the new product and service concepts were developed, Decision Analyst then used quantitative research combined with advanced analytics to identify the new concepts with the best potential for success.

The only way to avoid the contradiction was to eliminate weight as a determinant factor for acceleration in free fall. And second, what research process are you going to follow in order to complete your project.

Case study

An international, high-tech software company wanted to boost sales of its business-to-business hosted software service. This important step involves cost and accuracy decisions. In order to design your sample, you must find answers to these questions: The need was to gain a fundamental understanding of the U.

Decision Analyst used MaxDiff modeling to determine which new flavors would increase sales. The model was used to identify key drivers of sales and indicators of store performance, enabling the client to prioritize stores for improvement initiatives.

In many ways, research starts with a problem that management is facing. A large health insurer sought to increase profitability for a specified group insurance segment by reducing the number of insured health products and the overhead and low profit margins associated with them.

The firm asked Decision Analyst to propose research that would lead to an improved marketing strategy to reach and convert unacculturated Hispanics in the U. Premium Packaged Goods Methods: It is defined as the specific methods and procedures you use to acquire the information you need.

Case selection and structure[ edit ] An average, or typical case, is often not the richest in information. However, there are subtle differences in the way the steps are performed.

Advantages of surveys[ edit ] One of the benefits of this method is that the company will be able to get feedback from a significant portion of customers. Decision Analyst combined survey research, competitive analyses, and geographic analyses and modeling to forecast sales of new stores in smaller markets.

A leading maker of optical products wanted to gauge likely consumer response to several product discount offers. The findings supported strategic decisions regarding the level and timing of advertising and promotional spending. A Choice Modeling project was conducted to identify the table spread products most likely to experience an increase in sales by including the cooking oil as a key ingredient.

Decision Analyst conducted a MaxDiff analysis on the proposed message statements to determine which messages consumers preferred. A global healthcare company that develops products and systems for in-home use and testing was planning a new product introduction.

A health insurance carrier wanted to incorporate patient satisfaction measurements as a quality outcome indicator when recredentialing each member of its network. Personal Care and Grooming Methods: Exploratory research was utilized to understand current treatment patterns and needs among primary care physicians and specialists who treat the disease.

The generalizations from teaching case studies also may relate to pedagogical issues rather than the substance of the case being studied. The resulting predictive models were used to adjust relative spending on different clusters of web pages, maximizing ROI in terms of lead generation.

Case Study Research Design

Electronic Calculators, Mathematics Training Methods:. 3. Evaluate the research methodology proposed in this case study. Specifically mention the strengths and weaknesses of the methodology proposed.

4. Obtain some information on costs within the market research industry and complete the costing section of this. In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.

Case Studies: Market Research. Case Study: How a Marketing Consultant Significantly Increased His Client Base via Social Media. by Kimberly Smith. MarketingProfs uses single sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you.

That's it, and nothing more! Introduction Market research is the process by which businesses find out about customers’ needs, wants and desires.

It makes possible the successful development of new products. Case study on retail marketing, market research case study. Case Studies. Pulling the Right Levers Buyers at the retailer hinted that the manufacturer’s linen brand might be delisted in the process.

9 Key Stages in the Marketing Research Process

The manufacturer turned to Checkout for help. Read More. Dec 08,  · To do a case study, start by defining the subject and goal of your study and then getting ethical approval from the institution or department you're working under.

Once you've received approval, design your research strategy and recruit any participants you'll be using%(27).

Case study marketing research process
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Marketing Research Case Histories