This is why when shaping a distribution strategy, input needs to be taken from all other elements of the mix and any considerations need to be addressed or incorporated.
Efficiency in Operations — Time and resource wastage through the channel can be removed. Importance of Distribution Channels It may seem simplistically possible and smarter for a company to directly distribute its own products without the help of a channel and intermediaries.
This price will often help decide the type of distribution channel. A distributor however, will only carry products from a single brand or company.
Also called placement or distribution, this is the process and methods used to bring the product or service to the consumer. If this price does not allow a high margin, then a company may choose to use less intermediaries in its channel to ensure that everyone gets their cut at a reasonable cost to the manufacturer.
This is especially so because the internet allows sellers and buyers to interact in real time. Analyze the customer and understand their needs Discuss and finalize channel objectives Work out distribution tasks and processes.
These goods are then resold in smaller amounts at a profit. But they actually purchase goods from a producer in bulk and store them in warehouses. Information — The distribution channel can provide valuable information on the product and its acceptability, allowing product development as well as an idea of emerging consumer trends and behaviors.
Its product awareness was created as it reached mass public in a cost effective way.
Through the use of the right place, a company can increase sales and maintain these over a longer period of time. Wholesalers Wholesalers are also independent entities. Wholesalers Wholesalers are also independent entities.
These promotion decisions will in turn directly affect the distribution decisions. Channel Segmentation Just as a customer base is segmented and addressed according to their specific needs and requirements, distribution channels can also be segmented.
There is a danger of wrong information being communicated to the customer regarding product features and benefits which can lead to dissatisfaction.
Its XPS and Alienware series is priced premium that targets potential customers which look for premium quality and high end hardware configuration.
Information from each of them acts as input to the others. Another important contributing factor was the unique distribution strategy employed by the company. The intermediary may have incentives to push another product first at the expense of others.
In notebook category, Dell has priced Inspiron series laptops at lower prices followed by XPS, which is priced premium and Alienware series accounts for highest priced laptop in its notebook product portfolio.
After the internet became more mainstream, an online sales platform was established. Similarly, if a product is expensive and highly specialized, a retailer may need to be trained and given the relevant information. Intensive Distribution — This strategy may be used to distribute lower prices products that may be impulse purchases.
A wholesaler may carry a variety of competition brands and product types. Clear messages regarding products and their functionalities need to be passed on to attempt to keep clear communication regarding a product or brand all the way to the end user.
Clear messages regarding products and their functionalities need to be passed on to attempt to keep clear communication regarding a product or brand all the way to the end user.
A distribution channel can be defined as the activities and processes required to move a product from the producer to the consumer. Dell is one of the leading Consumer durable brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive elonghornsales.com designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to.
Marketing Mix of Dell analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Dell marketing strategy.
The article elaborates the pricing, advertising & distribution strategies used by the company. Marketing Mix, a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s elonghornsales.com ideas behind Borden’s model were refined over the years until E.
Jerome McCarthy reduced them to 4 elements called “The Four Ps.”. Dell is one of the leading Consumer durable brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive elonghornsales.com designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements.
Viewing Dell Inc from the perspective of marketing 4Ps in terms of price, one conclusion can be drawn, buying Dell’s laptops is a value-for-money experience, as Dell Inc offers more benefits for less price, also, customers pay for only what they want exactly.
Marketing mix of Dell analysis.
Print Reference this. Disclaimer: There are various criticisms to the four Ps approach of the marketing mix. In the case of the Dell consumer business, a 7Ps approach (Booms and Bitner), as People or services and Process also play a vital role in the company’s marketing mix.
as People or services and.Dell 4 ps marketing