Marketing lecture 1

Computer-based multimedia presentations are considered the next wave in sales-force automation. Free web hosting will be provided for practically setting up your website and getting it live. These standardized approaches work fine in some cases, but the most effective sales presentations are those that are tailored to the specific customer.

A contest calls for consumers to submit an entry—a jingle, guess, or suggestion—to be judged by a panel that will select the best entries. Premiums A premium is a good offered either free or at low cost as an incentive to buy a product.

The salesperson should handle objections using a positive approach, by seeking out hidden objections, asking the prospect to clarify any objections, and taking objections as opportunities to provide more information—turning the objections into reasons for buying.

Preapproach The preapproach is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.

Developing a customer means satisfying the customer so that he or she will be counted on to provide future business. Prospects can be qualified by looking at their financial ability, volume of business, special needs, location, and possibilities for growth. At the other extreme are order getters, whose positions demand the creative Marketing lecture 1 of products ranging from appliances, industrial equipment, and airplanes to insurance, advertising, and information technology services.

Marketing event checklist This marketing event checklist is designed for business managers who need to be guided through process of preparing special marketing arrangements to improve and strengthen market positions of their companies, services or products.

Make sure that all attendees are informed and confirmed. Price Packs A price pack is a reduced price that is marked by the producer directly on the label or package. A geographic sales force structure usually is sized according to how many customers are found in a given area.

Marketing event checklist

This technique often provides a series of verbal prompts to which there are expected customer responses. Such incentives can range from free vacations to extra cash. The project, created to fund two Masters students' educations, attracted the attention of bloggers worldwide, and was featured on Daring Fireball and Wired Magazine.

Performance goals are measurable outcomes, such as total sales and total profits per salesperson. Walk around the room and help students as needed. This problem should be similar to the group work - this is a way to award students that are paying attention.

Recent trend in businesses activity is to offer incentives to individual users for re-posting the advertisement messages to their own profiles. Or they use the word for all kinds of promotion and advertising. Reliance on personal selling is effective only when the success ratio is at its highest.

See Wikipedia's guide to writing better articles for further suggestions. Arrange meeting and transportation facilities. A premium is not the product being promoted. Discounts A discount is a straight reduction in price on purchases during a stated period of time. Each salesperson has the responsibility for a set group of customers—the sales territory.

Typical items include pens, calendars, key rings, matches, shopping bags, T-shirts, caps, nail files, and coffee mugs. The types of salespeople and their functions vary considerably. Complex or expensive sales require careful planning, and successful selling in these cases is more likely if the salesperson undergoes a systematic series of steps known as the creative selling process.

The content is of good quality. Logo, colours, mottos, text styles, images, etc. The salesperson should know how to meet and greet the prospect and get the relationship off to a good start. It is a way of looking at the whole business in relation to markets.

Unfortunately, many retailers do not like to handle the hundreds of displays, signs, and posters they receive from manufacturers each year. Who and what they are. The main consumer promotion tools include samples, coupons, cash refunds, price packs, premiums, advertising specialties, patronage rewards, point-of-purchase displays and demonstrations, and contests, sweepstakes, and games.

This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing.

Marketing Lecture 1 Lecture Note: Mgm - Principles of Marketing from University at Buffalo, The State University of New York. Marketing - Lecture 1 - Marketing Mix and Product. STUDY. PLAY. Define Marketing - a human activity directed at satisfying needs and wants through exchange processes (Kotler ) Marketing Mix.

A unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. Chapter 1- slide 1 WHAT IS MARKETING?

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View Notes - Marketing Lecture 1 from MOS at Western University. Marketing Lecture 1 Marketing: set of biz practices designed to plan for and present an organizations products/services in ways.

Marketing lecture 1
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