A big deal of the faced challenges are related to market education. Due to globalisation, economic liberalisation, IT revolution, female power, and improving infrastructure, middle and rural India today has more disposable income than urban India. The companies with relatively fewer resources can go in for the syndicated distribution where a tie-up between non-competitive marketers can be established to facilitate distribution.
Firms should refrain from pushing goods designed for urban markets to the rural areas. The agricultural supplies viz. The respondents operate rather small coworking space in size, between and m2 on average.
In adequate media coverage for rural-communication: The coworking market outside big cities still is in a fairly young stage of maturation. A large number of rural families own radio and TV sets, there are also community radio and TV sets.
However, some of the eCommerce websites have not yet covered the villages. In more specific words: Rural buyers like to follow the urban pattern of living. The impact of agricultural technology is not felt uniformly throughout the country. The rural population has shown a trend of moving to a state of gradual urbanization in terms of exposure, habits, lifestyles, and lastly, consumption patterns of goods and services.
The agricultural supplies viz. This can only be done by embracing changes while holding hands with traditions. For a number of PMCG companies is the country, more than half their annual sales come from the rural market. There are many eCommerce companies which have reached the villages of the country.
Some districts in Punjab, Haryana and the Western U. When marketing activities are undertaken for rural segments, it is turned as rural marketing and the management is called rural marketing management.
It can be said that marketing is not different, but markets buyers and users. With the growth in telecom services, the rural people can be reached easily via mobile phones.
Rural marketing is an evolving concept, and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach, promise a bright future for those intending to go rural.
The rural India is a fascinating sector for all the eCommerce companies owing to the factor that return rate is almost zero in these locations.
Rural Marketing in India: It’s Potential, Importance, Problems and Distribution Strategy!
Rural marketing involves addressing over million potential consumers and over 40 per cent of the Indian middle income. No wonder, the rural markets have been a vital source of growth for most companies.
According to a new EY report, Rural e-commerce: The untapped potential, the total e-commerce sales may likely to grow at 32% compounded annual growth rate CAGR from to ETBrandEquity. Rural marketing is an evolving concept, and as a part of any economy, has untapped potential; marketers have realized the opportunity recently.
Improvement in infrastructure and reach, promise a bright future for those intending to go rural. LAHORE: Country’s rural markets, which, without a doubt, have a huge untapped potential for growth, are almost nowhere on the radars of the big goods and services providers, while the shrewd.Rural marketing an untapped potential